LAS VEGAS –
The Source, one of Nevada’s premier cannabis companies, has introduced Flower House, an artfully curated collection of more than 70 flower strains from top growers throughout the state. Available now at The Source’s five dispensaries, Flower House is setting a groundbreaking precedent for top operators to source only the best flower and to provide consumer transparency through clearly defined product categories and quality ratings. The proprietary rating method created by The Source ensures consistency, giving consumers the confidence that they will have the same outcome each time they enjoy any given strain.
The unique and rigorous Flower House selection process is led by the company’s senior director of business development, Ryan Bondhus. Bondhus has become the leading specialist of plant procurement, a reputation that has earned him the title of “Ryan the CannaSomm” within the cannabis community. He and his team meticulously evaluate each hand-selected strain of flower and participate in bi-weekly focus groups to discuss individual experiences and feedback on the contending strains for Flower House. To preserve the optimal freshness and stickiness, the company sustains each bud through precise humidity and temperature control, from the moment of selection through transit and placement on shelves. The result is a collection built on the pillars of quality, experiential excellence, convenience, transparency and advancing culture.
“Each strain and batch of flower is personally inspected by our expert team based on qualities such as bag appeal, look and smell; because an artfully curated menu takes all the different characteristics of cannabis flower into consideration,” said Bondhus. “We are leading the industry with Flower House by The Source, providing a straightforward method of categorizing the buds to ensure our consumers get the exact experience that they’re looking for and one that can be easily repeated.”
Expertly selected from the preeminent flower grown by top cannabis cultivators across Nevada, each strain is rated based upon “bounce,” or how well it retains its shape and form; “bag appeal,” how the bud quality looks visually, i.e. color, bud size and more; scent and taste; and integrity, or how true the flower holds to its genetics.
Flower House by The Source categories, associated attributes and scoring include:
- Reserve tier (score 80-100): flawless aesthetic and experiential characteristics with preserved lineage.
- Platinum tier (score 59-79): superior in both look and effect but lacking some of the most notable aromatic characteristics of the purest strains.
- Gold tier (score 39-58): features quality flower with solid aesthetic qualities.
- Green tier, or “entry level” (score 38 and below): fresh flower with lower scores in aesthetics, integrity characteristics and bounce levels, but is more than capable of delivering a great experience.
“At The Source, our core values are “true to the plant, true to the people” and this means we are 100% committed to the quality and freshness of our plant products,” said Steve Haffer, CEO of The Source. “We want Flower House by The Source to be the standard because we believe that being transparent is paramount and that consumers deserve the best flower and experience possible.”
Flower House, built upon pillars of quality, experiential excellence, convenience, transparency and advancing culture, is The Source’s new and diverse, artfully curated and hand-selected flower experience. Offering new strains on a weekly basis, the curated Flower House selection of more than 70 hand-selected strains undergoes hands-on inspection, valued according to The Source’s proprietary rating system which evaluates appearance, scent and taste, feel and integrity, to determine its candidacy. Flower House’s mission is to curate only the best flower, with clearly defined categories to ensure honest and repeatable consumer experiences, and to enact preservation methods that maintain fresh and sticky flower through precise humidity and temperature control, from farm to consumer.
More information on Flower House can be found at thesourcenv.com/flower-house.
For use only by adults 21 years of age and older. Keep out of reach of children. RD152 | RD107 | RD217 | RD219 | RD221.
About The Source Holding LLC:
Since 2015, The Source has established itself as a leading provider of cannabis products in Nevada, with five locations across the state, as well as manufacturing, cultivation and production facilities. Offering more than 80 different strains of cannabis and premium product lines to medical and recreational users, including CAMP, High Heads, 8|Fold, ONEderful and UB GOOD, The Source offers browsing and curated product recommendations through its new, AI sommelier-powered mobile app, the first of its kind in Nevada. The Source’s team of experienced professionals maintain clean, curated and compliant operations and cannabis products. For use only by adults 21 years of age and older. Keep out of reach of children. D152 | RD152 | D107 | RD107 | RD217 | RD219 | RD221.
Original Article: https://mgmagazine.com/press-releases/the-source-debuts-flower-house-setting-a-new-standard-in-expertly-curated-quality-flower/